Swan Racing and Black Clover Form Partnership for Apparel

Live Lucky! brand to be featured on No. 30 Toyota at Talladega Superspeedway

Swan Racing announced today that lifestyle apparel company, Black Clover, will be a primary sponsor for one race in 2013 and XX races in 2014.  In addition, Black Clover will provide the team and its fans with a clothing line to include branded hats and tee shirts. 

Black Clover’s vision is rooted in living life to the fullest and is exemplified by the slogan “Live Lucky”.  Black Clover will be on display this weekend at Talladega Superspeedway for the Camping World RV Sales 500.  Cole Whitt will drive the No. 30 Black Clover/Living Lucky Toyota. 

“We are honored to include Black Clover as one of our partners at Swan Racing,” said, Swan Racing owner Brandon Davis.  “The ‘Live Lucky’ slogan and look fits perfectly with our team and it will be embraced by our fans eager for apparel.”

Established in 2008, Black Clover offers lifestyle clothing and accessories for men, women and children who want the most out of life and demand the same from their clothing and gear.  Live Lucky merchandise can be found at major retailers such as Dick’s Sporting Goods, Scheel’s Sporting Goods, PGA Superstores and MGM Grand properties.  The Live Lucky items can also be purchased directly from the company’s website www.BlackCloverUSA.com and from the Live Lucky merchandise trailer this weekend at Talladega SuperSpeedway.

“Swan Racing is the perfect marriage for the Black Clover brand and it’s ‘Live Lucky’ message!” said founder Brett Wayment.  “The product line has been extremely successful from the PGA to Disney and now we are looking forward to bringing the Live Lucky lifestyle to NASCAR.” 

October is Breast Cancer Awareness Month and Black Clover is actively raising awareness for breast cancer research with a line of pink apparel.  The No. 30 Black Clover/Live Lucky Toyota will include pink trim in honor of Breast Cancer Awareness month.

About Swan Racing

Swan Racing is a stock-car racing team, based in Mooresville, N.C., that competes full-time in 36 nationally televised races in the NASCAR Sprint Cup Series.  The team is owned by oil and gas executive Brandon Davis. Former NFL linebacker Bill Romanowski owns a minority stake in the team.